Establishing a brand identity is an important thing for your consultancy business. You want to stand out from the crowd and you can do this with the right branding and message. With the right branding you can present a unique image to potential clients that they will appreciate.
You are in the Results Business
Never lose sight of the fact that you are in the business of getting results for your clients. You need to include this in your branding so that you will stand out to potential clients. Your branding needs to be memorable for your clients. Once they see it you do not want them to forget it.
Take your time when you are coming up with branding ideas for your consultancy business. If you need help with ideas then be sure to get it. Creating the right image for your business is critical. A consulting business that has very good branding is much more likely to succeed than one that does not have this.
Create a Compelling Logo for your Consulting Business
Once you have decided on the branding for your business you will want to create a compelling logo that reflects this. You can do this yourself if you have the necessary graphic design skills. If you do not have these skills then we do not recommend that you try to learn them.
Find a talented graphic designer on a freelancing website like Fiverr.com. There are plenty available and they will take your ideas and create a great-looking logo for you for just a few bucks. Some of the freelancers will even come up with their own ideas for you when you tell them what you are trying to achieve.
Get Business Cards Printed
All successful consultants carry a number of business cards with them wherever they go. The coronavirus pandemic has limited the number of meetings and events that have taken place but with restrictions being eased in a lot of places these are sure to emerge again.
Make sure that you add your new logo to your business cards and that your branding message is clear. Go for a different style of business card that will stand out from the rest. Be sure to add all of your contact details including your website URL.
Create a Professional Website
It is a complete myth that you do not need a website for your consulting business. Whatever you do, do not create a website on the cheap. Forget about using free website services like WordPress.com, Weebly.com, and others. When your clients see this, they will form a very bad impression of you. You will charge high prices so you can invest in your own website.
To create your own website, you will need your own domain name. This needs to reflect your branding. You will also need some web hosting which starts from $5 a month. Install the free WordPress blogging platform so that it is easy for you to add new content to your site.
With WordPress there are a lot of different themes available that you can use. Your theme is the look and feel of your site. There are free themes and those that will cost a few dollars. Choose a theme that suits your branding. You can outsource the creation of your website if you want to.
