After you have set up your consultancy business you need to start getting clients. There are a number of ways that you can do this and in this article we will discuss some of the best ways. As you will see, there are things that you can do online and offline to attract clients.
Post Valuable Content
One way that you can increase your credibility with your target market is to post regular content on your website and your social profiles. The content needs to be valuable and demonstrate your expertise in your field.
A very effective way to get attention from your market is to create valuable videos. Video marketing works, and you can quickly build a following on YouTube and other sites. Add any videos that you create to your website and also to your social profiles.
When you are publishing content on social media sites, you want to get as much engagement as possible. You want readers to leave comments, share your content, and like it. Ultimately, you want to get your social followers to visit your website so that they can contact you about a possible consultancy assignment.
Get Paid Traffic
A quick way to get traffic to your website is to use paid traffic. You can either use social media ads on platforms like LinkedIn or Facebook, or you can go for pay per click (PPC) ads from Google or Microsoft.
With the social ads you can specify the audience that you want to target which is excellent. Facebook has an insights program where you can target people using different demographics such as their interests, occupations, locations, income and so on.
Identify and Contribute to LinkedIn Groups
If your customers use the LinkedIn platform then you can find relevant groups around your niche and contribute to them. Your aim here is to demonstrate your expertise and increase your credibility. Do not use these groups to try and blatantly sell your consultancy services.
Set Up Lead Generation Online
You need to have a constant stream of leads coming in to your consulting business. One of the most effective ways to do this is through email marketing. Create a valuable incentive such as a special report or video and give this away for free in exchange for the visitor s email address.
Use an autoresponder service like GetResponse or AWeber to build your email list and send out an automatic sequence of emails. Provide value to your email subscribers without giving too much away. With this solution, you will be able to capture some of your visitors that you would otherwise likely not see again on your website.
Attend Networking Events
You need to identify the events that your ideal clients will attend and make sure that you attend as well. If you have to travel then the cost of this should be worth it for you.
If it is possible for you to be a guest speaker at an event then grab an opportunity like this with both hands. Sometimes there are online events that you can attend such as webinars where you can be a guest speaker. Networking is everything in the consultancy business so do whatever you have to do.
