Selling a product on Amazon? Here are six business concepts that can help you sell more!
Prototypes and Market Feedback
When you sell through FBA, you can sell items online without necessarily seeing them, even if the product is something YOU designed with the help of an Alibaba manufacturer. Still, seeing them is very important, and you should always make sure to order prototypes. In fact, you should do this during the design phase too, so that you can iron out any problems before they emerge and perfect your product.
Feedback Loops and Iterations
That said, if you are a perfectionist, then you might work hard to make sure that your product is absolutely perfect before you release it, and this isn’t actually what’s best for business. Rather, it is generally agreed that what’s much better for your overall chances of survival is to release your product early and then to continuously iterate based on the market feedback and what seems to work… This way, you can ‘evolve’ your product to suit the market, and you will find that it gradually becomes more popular as a result.
You can also use this method as a reseller, by speaking with the manufacturer, or by trying slightly different versions and suppliers for your products.
Anticipation
If you can build anticipation for your product before you release it, then this is a fantastic way to increase the number of sales once it’s out. People hate being made to wait for something, and if you can make your product seem desirable and then force the audience to wait, then you can increase its desirability to a large degree.
Split A/B Test
A split A/B test means that when you’re making a change to your product line, you don’t make it to the entire line in one go, but instead change it for just a portion of the line and your audience so that you can then get feedback on those changes without risking your reputation. For instance, you might do a beta test of a redesign of your products – letting just a small batch of customers try the iteration, and this way get feedback on the change before you release it to everyone.
You can also use a split test to “try out” changes to your Amazon listing, to see which sells best. Try running one image or description for two weeks, then switch to another. Which sold more units?
