The multi-level marketing strategy has already been proven so many times in the industry, so how come there are still many people failing while others are making insane amounts of income?
Just like in any other adventure, only those people who give up can fail in the MLM industry.
They give up because of two things:
- They are not up to rejection;
- They get easily tired after seeing slow results
Multi-level marketing is a business opportunity in which consultants or affiliates (the members/dealers) are being compensated with commissions they make not only from their sales of the products but also from the sales of the other team members who were referred down through different network levels.
However, as brilliant a business concept as it is most members end up leaving before they even have the chance to earn huge amounts of money. Perhaps, the most common reason for this is that people don’t believe in the marketing part of the MLM. Wherein, to become a success in this industry, you have to master the art of marketing, which is keeping people interested and recruiting them so that it is not only for them to earn income.
Rejection and Generating Leads
It is probably a mistake by some MLM companies to miss out on the very important part of marketing at the very start, which is generating leads for more lists of prospects. So, for the reason of lack of good prospects, people get frustrated and not continue with the business.
If the company omits this important detail, it is most likely a sure thing that the members will lose their motivation too at a later part of the campaign. Therefore, MLM companies should be aware that it was never a good move.
Similarly, it is never effective marketing if people are not trained well in terms of generating leads and orienting them about possible rejections being part of the entire process.
Because of the shortcoming, what normally happens is when the new members start recruiting and hearing rejection after a few phone calls. At first, they may react without hard feelings but as it continues to be like that, they easily grow wary and doubtful.
This is so true even to the people who were very determined at first. If they are not trained or oriented enough, they easily lose that determination and quit thinking multi-level marketing is not cut out for them. If they start running out of potential in the list, they start panicking.
All these scenarios can be eliminated if the multi-level marketing company provides all the business resources and tools necessary for the invitation, presentation, and selling processes. In this way, the members will find it easier to work with the whole program without needing to quit at any part of the entire game.
Also, it will help them not see rejections as a negative part but as a motivation to continue doing the tasks required to achieve financial success. If done in the right manner, the MLM members will continue even if confronted with a lack of progress at the start because they know that a steady flow of prospects is available and interested.
A multi-level marketing company can have so many effective ways to apply that marketing art. It is just a matter of applying different mediums and making sure the marketing strategy is most useful and valuable to the members so they don’t feel left out at any part of the business game.
